The CRM team need to send up to 10 emails per week, each with differing briefs, imagery and communication goals. We try to strike a balance between newness, creativity and consistency across all email sends. These are just a sample of probably 1000 emails I have created over the years. Just one email send in particular for boohoo womenswear generated £160,000. That particular database has over 2,000,000 email addresses, so all emails must be highly engaging and clear for the end user.