One of the later projects I worked on for boohoo.com was a student branding project called #boohooONCAMPUS. The name, logo and style was developed by myself. We rolled this out in preparation for freshers week and we had a bespoke doughnut experiential events to encourage new freshers/users to sign up to the mailing list and get on board with the discount in each major city, Edinburgh, London, Manchester and Birmingham. This was also supported by PayPal so it went through a few approval processes along the way to ensure both parties were happy with the content.