
Client: boohoo
Project: Alex Closet – 1 day in Paris
Skills: Art Direction / Graphic Design
I was asked to be the Lead Art director for an up coming shoot with the well known french fashion influencer Alex Closet for boohoo.com I decided the shoot should be in her home town of Paris. I throughly researched non-cliche locations and picked 6 relatively unknown but very parisian in style for the shoot. Once I had my locations and the stylists had the clothing nailed, we then met with the production company in Paris. The shoot took nearly 2 days and by the third day I had received retouched imagery ready for me to work up the bespoke Landing Page for the site. The concept was 24 hours in Paris, a typical day if you like. Riding bikes, having coffee, walking around the city. I broke down the shoot by hours and provided illustrations for each activity/shoot. The style of the landing page was very editorial and I picked a shade of yellow that harmonised well with the overall shoot aesthetic. It was areal joy to work on, and something I am very proud of, as it was completely me from the start to the finish.


























