boohooMAN needed a long needed refresh of their homepage splash. I was tasked with delivering this from initial competitor research all the way to Artwork and implementation. I started with researching competitors, working up a variety of wireframes that could show off the imagery at it's most impactful. We had various development meetings with heads of and pitches to directors along the entire journey. Adding in the ability to hover over Images, to show different perspectives of the product, adding in our social feed from instragram, as well as an inter-changeable service strip to drive home new site features and finally the ability to add in video for any campaign launch to function as a brand awareness piece. Using the latest imagery to prototype and to then achieve final sign off.