Client: boohooMAN
Project: BHM X Burna Boy
The biggest campaign for boohooMAN yet. We collaborated with the exceptional rapper and artist Burna Boy. The concept for this project was to tell a PAST/PRESENT/FUTURE story. Each act delivered a distinctively different look and feel and tt was up to me and my team to deliver a cohesive teaser and launch campaign that supported this story through it's entire marketing lifespan.
Myself and my team delivered hundreds of pieces of artwork content globally covering OOH, Social & Paid, Email/CRM, Digital Marketing and a bespoke landing page experience.
THE TEASER
"THE KING" / PAST A3 Teaser campaign poster.
"THE ARTIST" / PRESENT A3 Teaser development campaign poster.
"THE HERO" / FUTURE A3 Teaser development campaign poster.
Prime NYC Times Square location
Splash rotate for the launch of the teaser...
Teaser launch email & step and repeat which was used for press events.
Various OOH specs & digital display ads were delivered for multiple countries...
The final approved landscape version of the logo lockup.
The stacked version to be used mostly on portrait specs.
Small launch lockup logo was applied to most marketing deliverables.
Competition landing page to drive users to sign up before the launch...
THE LAUNCH
The launch bespoke landing page. This was wireframed by myself and approved before the build which insured a smooth development experience for the front enders... The functionality of this page was also quite interesting as it incorporated side scrolling elements for each story/act which cleverly housed all the images from the shoot, which made the experience much more involved.
A series of social motion-graphics was also developed to support launch, in a similar way to how the landing page functioned...