boohooMAN needed a solid campaign identity to sit along the famous rapper French Montana. This was their most exclusive and big collaboration yet with a music influencer. The project took only 1 week to turn around due to shoot deadlines being pushed back and product not being delivered on time. This project was split out between two designers. We worked closely to ensure all creative looked coherent. We used a luxe feeling Paisley print to tie in the graphics and the images.